Advertising and Aspiration in America, 1870-2018: Reaching the Masses; Targeting the Individual; Crafting the Brand

Advertising uses words and images to drive consumer desire, and nowhere is advertising a more crucial part of the consumer culture than in the United States -- the land of aspiration, ideals and the American Dream. Throughout American history, changes in technology (often precipitated by War), have influenced both the message and the medium of [...]