Browse Items (17 total)

  • Tags: Advertising History in China from 1870-2018

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China prepared several years and went through many negotiations to be admitted by WTO (World Trade Organization). In the early 1980s, China opened its economy to the international market and signed a number of regional trade agreements. From 1986,…
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The invention of World Wide Web has changed human life in every aspect and been central to the development of the Information Age. "Web pages are primarily text documents formatted and annotated with Hypertext Markup Language (HTML)" (Adamski,…
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After the downturn of advertising in the Cultural Revolution, China’s first TV commercial appeared on January 28, 1979. This first commercial was aired on Shanghai Television and lasted for 90 seconds. The promotion was for a product called Shengui…
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The first TV station was 北京电视台, which was known as CCTV now, started airing programs on September 2, 1958. The content of the program was national policies and big news. Commercial advertising had not appeared on the program by then, but the launch…
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From the 1920s, private radio stations began to appear in China. By the mid-1930s, there were about 40 radio stations around different cities. China's first national radio station, however, did not appear until 1940. During the World War II, the…
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In 1928, neon-light advertising appeared in Shanghai Big World Playground. Encouraged by the significant effect of neon-light advertising, business owners in Shanghai followed the lead and created various neon-light advertising. Till the…
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Started with the New Culture Movement, which initiated by the editors of the magazine New Youth, the May Fourth Movement started in 1917, after Chinese government's failure of diplomacy at the Paris Peace Conference. During this period, there was a…
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China's first tram line was operated by Shanghai electric construction corporation in 1908. Until the 1930s, trams and trolleybuses had already been common things on the streets. Business owners put their commercials on the car bodies in order to…
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China’s first modern print advertising was published in a foreign-owned paper named Shen Post in 1872. Shen Post occurred in the late Qing Dynasty when Chinese territory was divided by western capitalist countries. As one of the foreign trade ports,…
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On June 29, 2007, the first iPhone was released by Apple. The inspiration for the format of iPhone came from Apple's previous touch-screen portable device, the Newton MessagePad. "Like the Newton, the iPhone is nearly all screen. Its form factor is…
Item Type: Technology

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On November 15, 1971, Intel placed an advertisement for the first single-chip CPU, the Intel 4004, in Electronic News. Designed by three Intel engineers Federico Faggin, Ted Hoff, and Stanley Mazor, "the 4004 was a 4-bit, 16-pin microprocessor that…
Item Type: Technology

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From the original mechanical television to the electronic television, this display apparatus of moving images went through many periods. In the 1920's, John Baird patented the idea of using arrays of transparent rods to transmit images for…
Item Type: Technology

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The invention of the radio is a process thanks to the efforts of many generations. "The first systematic and unequivocal transmission of electromagnetic waves was performed by Heinrich Rudolf Hertz in his experimental proof of their existence". In…
Item Type: Technology

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In 1855, the Geissler tube was invented by Heinrich Geissler, a German glassblower and physicist. After the invention of the electrical generator, "many inventors began conducting experiments with Geissler tubes, electric power, and various gases"…
Item Type: Technology

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The world's first electric tram line operated in Sestroretsk, Russia, invented and tested by Fyodor Pirotsky in 1880 (Pyrgidis, 2016), and America's first large electric street railway system was operated in Richmond, Virginia eight years later, …
Item Type: Technology

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Back to the Song Dynasty in ancient China, the earliest printed advertising had appeared on a blaze plate. This pre-modern advertising was composed of the introduction of the product, the insignia of the shop, and the written slogan for the shop. The…
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After a long time of evolution, printing technology reached a time of change in 1843. Richard March Hoe's family owned a steam-powered printing manufactory. When Richard became the head of the company in 1833, he decided to change the flatbed…
Item Type: Technology
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