The advent of color television is another great leap in the development of television technology and industry. It not only has fundamentally improved the television technology but also has greatly changed people’s television watching experience. The development of color television is in coordination with the blooming of the whole television industry and has played an important role in making television a wide spread entertainment for general public.
The early exploration of color television started immediately after the experimentation of early black and white television. In 1928, John Logie Baird created the first mechanical color television and in 1944 he gave the world the first electronic demonstration of a color television (Early Television Foundation and Museum 2018). Following the early exploration, the further development of color television was suspended by the World War II, therefore it was until late 1950s and early1960s that color television really began to take off in the western world.
Color television is a television transmission technology that enable television to display color images on screen, which is a significant advancement compared with former black and white television. It can provide audience with better watching experiences to a large extent. The color television could display color images because within the CRT, there are green, blue and red electron beams that move simultaneously across the screen. Besides, the screen of color television is also coated with these three colors in dots or stripes (Brain 2006). By providing more realistic images to audience, color television began to attract more audience since late 1950s.
In the 1960s, with the easy access to television, the development of television entered into a golden age (Stephens 2018) and the role that television played in people’s daily life became more important. In the 1960s, the blooming of television industry especially color television has cast its impact on the whole society, according to Katie McLaughlin (2014), the television has causing great effects on various areas: the political impact of television began to rise; TV journalism started to take off; TV reaches to a larger audience; various TV programs emerged and many programs began to tackle serious issues. All these changes are closely related to the development of the television industry during the 1960s.
Brain, Marshall. “How Television Works”. Howstuffworks. November 26, 2006. https://electronics.howstuffworks.com/tv12.htm
Early Television Foundation and Museum. “Early Color Television”. Early Television Museum. Accessed May 9, 2018. http://www.earlytelevision.org/color.html
Katie McLaughlin. “5 surprising things that 1960s TV changed”. CNN. Updated August 25, 2014.
Stephens, Mitchell. "History of Television". New York University. https://www.nyu.edu/classes/stephens/History%20of%20Television%20page.htm