1958: The 1st Color Feature


In 1956, Toei Doga (Toei Animation Studio) was established for the aim of producing animations following the mode of the Disney musical and fantasy genres, and became Japan’s 1st large-scale studio committed to producing animated films. The year 1958 witnessed the launch of Toei's 1st feature and Japan’s 1st color anime, Hakujaden, an adaptation of the Song Dynasty Chinese folktale, which made the best use of Japanese animation technology at that time. Co-made by 13,590 staff from the company, it took 8 months to finish. It was praised in the Venice Festival despite the cold welcome from the US market. And Toei Animation won its reputation as “Disney of the East”.