MTV Debuts TRL

September 14, 1998

Total Request Live (TRL) accepts viewers' votes, at first through phone calls and by 2001 online, to determine the top 10 music videos of the day. Young people were very much in charge of the kind of music they wanted to hear--as long as those musicians were marketable enough to fund their own music videos. Similar to television programs such as American Bandstand in the 50s, the key to TRL's success was the ability for young people to particpate in the "selection" of popular music--music for the generation that would exponentially augment its popularity through the Internet.

"On the Fifteenth Anniversary of the 'TRL' Premier, A Look Back at the First Top 10" accessed May 15, 2018.
"TRL Logo."