World's First Printed Advertising

the Song Dynasty (960-1279)

Back to the Song Dynasty in ancient China, the earliest printed advertising had appeared on a blaze plate. This pre-modern advertising was composed of the introduction of the product, the insignia of the shop, and the written slogan for the shop. The appearance of this printed advertising was owing to the invention of woodblock printing in ancient China.

“Commercial Advertisement.” n.d. Accessed May 11, 2018.

Liu, Hong. 2013. Chinese Business: Landscapes and Strategies, 15.

“History of Printing Timeline.” n.d. American Printing History Association (blog). Accessed May 11, 2018.


Zhongguo lishi bowu guan, ed., Zhongguo godai shi cankao tulu: Song Yuan shiqi (Shanghai: Shanghai jiaoyu chubanshe, 1991), p. 109.